The Spark Marketing Subscription

EMAIL TEMPLATE CLUB

THE SPARK

Your Weekly Email Newsletter 90% Written For You & Repurposed For Socials

No more pondering what to post or creating content that doesn’t convert to cash. I am giving you the templates that bring me leads & sales every time I hit send!

JOIN THE SPARK TODAY

NO MINIMUM TERM / CANCEL ANYTIME

EMAIL TEMPLATE CLUB

THE SPARK

Your Weekly Email Newsletter 90% Written For You & Repurposed For Socials

No more pondering what to post or creating content that doesn’t convert to cash. I am giving you the templates that bring me leads & sales every time I hit send!

JOIN THE SPARK TODAY

NO MINIMUM TERM / CANCEL ANYTIME

YOU'RE BUSY, I GET IT....

But the longer you put off doing your marketing properly, it means the longer you are waiting to turn followers into paying clients.

I know you don’t have time to create and deliver a complex content marketing plan. So I’m delivering it for you. Literally on a plate - OK, in an email.

It’s time to stop leaving clients and money on the table because you’re procrastinating on what to post, share, email or talk about to your audience.

Your smart marketing plan and content prompts delivered every single week.

PLUS my tried and tested email strategies that allowed me to build a 6-figure business working just 20 hours per week.

1 x Monthly Content Plan

Weekly Template Walkthrough & Repurposing Tutorial

1 x Weekly Email Template

1 x Content Batching Walkthrough

7 x Weekly Social Prompts

80+ Email Newsletter Templates

(new template every Friday)

You're busy, I get it....

But the longer you put off sending a weekly email means the longer you are waiting to turn subscribers into paying clients.

I know you don't have time to create and deliver a complex content marketing plan. So I'm delivering it for you. Literally, on a plate - OK, on an email.

It’s time to stop leaving clients and money on the table because you’re procrastinating on what to write in your email newsletter every week.

Your email newsletter 90% written for you and repurposed for socials every single week.

PLUS my tried and tested email strategies that allowed me to build a 6-figure business working just 20 hours per week.

1 x Monthly Content Plan

80+ Email Newsletter Templates

(new template every Friday)

1 x Weekly Email Template

1 x Content Batching Walkthrough

7 x Weekly Social Prompts

Weekly Template Walkthough & Repurposing Tutorial

The Spark is an email template membership that delivers you a content marketing strategy, email newsletter templates and repurposing prompts for your social media. Turn subscribers and followers into leads and clients.

No more procrastinating or second-guessing what to talk about in your marketing. No more uncertainty about how to ask for the sale.

Simply use my templates for quick and easy strategic marketing content every single week.

The result is a growing pipeline of engaged leads converting into clients without wasting hours of time creating marketing content that doesn’t generate revenue.

Is The Spark Right For Me?

The Spark is perfect for businesses who want to create content that resonates with their ideal client and send regular email newsletters. If you are one of the following, this is a great fit for you:

SERVICE PROVIDER

FREELANCER

COACH / MENTOR / STRATEGIST

“I find it really useful to give ideas about what to share in my emails - as I sometimes lack the headspace for writing effective emails. I'd thoroughly recommend this for anyone looking for inspiration for their email marketing.”

~ Barbara, French Language School

“Kelly has great ideas for improving my emails. The Spark gives me weekly email ideas that I have adapted or used as a basis for some of my newsletter. I've seen an increase in engagement with my emails using her techniques and support, thank you, Kelly!”

~ Anna Mapson, Nutritionist

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When you sign up for The Spark, all you need to do is fill in the blanks in the email template and use the social media prompts to repurpose your email for multiple social media posts.

You’ll look back and realise you’ve been showing up consistently, your audience is responding to you and you know what works to bring in new leads and sales!

The Spark marketing plan and creative content prompts are designed to help you to:

🎇 Put yourself out there consistently and with minimal time input

🎇 Be concise with your content and cut the waffle

🎇 Break the cycle of stopping marketing when you’re busy

🎇 Get more people onto sales calls with you

🎇 Make your marketing feel FUN!

🎇 Be smarter with your socials and email marketing

🎇 Feel confident in your content marketing and gain momentum

“I have started to split the long form email up into small chunks for social media. I get lots of positive feedback from the social media content I put out too.

I managed to send 53 emails last year because of The Spark and you can see that the open rate and click rates are better than when I was doing it alone.”

~ Helen, Podiatrist

I SENT 5 EMAILS IN 4 DAYS

Goals = sales from the email.

Note the low unsubscribe rate.

How The Spark Will Help You To Make More Money

1️⃣ This commitment to show up consistently will help you sign more clients. I see a direct correlation between my content creation and the money I make (more content = more revenue).

2️⃣ You get access to a 6-figure content strategy for a super low monthly cost!

3️⃣ You get unlimited access to expert copywriting. There’s no guesswork needed on what will work in your content marketing.

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Go behind the velvet rope... your sneak peek inside The Spark:

Here’s what Charlotte says about The Spark:

"My favourite part of The Spark is the regularity of it. I love that it drops into my inbox on a Friday and gets me thinking about whether I have achieved what I wanted with my marketing that week and what I can do for the next week.

I love that I can skim read it first in my actual email without having to log in as I’m often out and about and just want a quick snapshot.

Then I go into the members area later to take it all in properly. I also love the 1 page content plan. I’ve got that printed out and stuck on my fridge. This actually has been the most helpful part so far for me."

Charlotte Thrower, Personal Trainer & Nutrition Coach

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What will happen if you

don't sign up to The Spark?

You’ll continue to post and send emails sporadically (or not at all!) and this will continue to generate the results you’re already getting.

I know that most small business owners pump most of their time and creative energy into creating social media posts and I’ve yet to meet someone who tells me this is giving them the results they need!

This is your opportunity to try something new and get NEW results.

This is your opportunity to learn from a successful business owner and marketer of over 15 years for an insanely low price!

I’m sending you the exact content plan I’m using in my business. I’m sharing the emails that I send out and helping you adapt them for your business. No more guesswork, just a simple, time-saving plan and templates that WORK.

Here’s what Katie says about The Spark:

“Kelly has a really natural way of writing that I love reading. In a world of busy inboxes, it's a joy to receive something different. So when Kelly started The Spark, I jumped at the chance, especially for the price.

I'm in marketing, but I know email marketing is an area I drop the ball frequently. I have been making an effort to really up my game, so The Spark came at the perfect time for me. It just gives me really great copy to make a start with, which I can tweak to use for my own content.

Plus social media prompts to keep us all visible, and we know that really is the key to a thriving business. It's a great product- one I'd 100% recommend and jump on!”

~ Katie Colella, Business Mentor & Sales Funnel Strategist

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Frequently Asked Questions

What’s included in The Spark?

Your membership includes access to an email newsletter template and content marketing prompts for social media every single week. You also receive a powerful sales call-to-action to help you generate leads plus a mini mindset training to help you overcome any blocks to posting your content.

As soon as you join, you receive the 1-page monthly content plan document I use in my business which will make planning ahead quick and strategic.

You also get access to the two bonus campaigns:

The Giveaway Campaign that earned me £52,794 of sales in one 12 month period.
The Instagram Lead Gen Tactic that brought in £15,000 of work that same year.

Can I use the prompts for content other than social media and email?

Yes - if you have a blog, podcast, YouTube channel or create content anywhere else for your audience, you can use the prompts as inspiration for those channels.

What if I miss a week - does this mean I get behind?

I would love for you to post at least one piece of content each week from the prompts I’ll share with you. Ideally you will send one email each week and schedule 3-5 social media posts. BUT I appreciate that we all need a holiday and occasionally get poorly, and some weeks you might not be able to do the work. If this happens, simply start afresh on the next week.

As long as you are a paying member, you get access to all of the content prompts and email newsletter templates in your members area.

How relevant are the prompts to my specific industry and business?

The content marketing plan and prompts are designed for service-based businesses. You will be able to edit the prompts and make them work for your service and audience.

See the list above of the kind of businesses who are currently using The Spark to create consistent content and email newsletters.

I’m B2B/B2C - will the email templates and content prompts work for me?

The style of email marketing and content creation I share with you in The Spark is focussed on marketing to real life people. By that I mean whether you are selling to an organisation or an individual, you will talk to them as a person. Because people buy from people.

My tone is fairly informal and you will see this in the templates. I believe this helps you get away from any kind of corporate hangover you may have when writing your content - especially emails. There’s no sign of “Kind regards” here.

You can and should adapt the language so that it sounds like you. Whether B2B or B2C, the objective of the content inside The Spark is to get engagement. Which ultimately turns into leads and sales.

How much time do I need to create the content each week?

My method will have you creating your email newsletter first and then repurposing this content for social media posts which saves hours of time vs writing social posts from scratch. You will need 15-30 minutes to write your email from my template. You will need 15-30 minutes to create the social media posts.

How do I cancel my membership to The Spark?

You can cancel at any time and your access to the prompts and member areas will be revoked at the end of the month you have paid for. There is no minimum term to commit to.

Pay monthly and cancel anytime.

Hi! I’m Kelly Cookson.

I’m a marketing professional with a first class degree in Business Information Management and over 16 years’ experience in marketing.

I’ve grown my service-based business to a 6-figure annual turnover, working just 20 hours a week.

The smart marketing strategies and templates I’m sharing with you inside The Spark are taken directly from my own content marketing plan.

So you can be sure they will nurture and convert your audience for you.

I created The Spark because I’ve noticed two things that solopreneurs and small biz owners experience when it comes to doing their own marketing:

1️⃣ They don’t have time to implement complex marketing strategies consistently and they feel overwhelmed by all the marketing advice out there on the internet.

2️⃣ The overwhelm eventually paralyses them into inaction which means they go through phases of feast and famine with their revenue, depending on when they have the time and creative energy to show up and do marketing.

I’m giving you the simple 1-page monthly content plan I’ve used to build my business to a 6-figure turnover working just a 20 hour week. I don’t have time for complicated marketing strategies and neither do you.

✅ Get ready to post consistent content

✅ Get ready to send regular emails with ease

✅ Get ready to generate leads and new enquiries every month

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