You’ve tried using AI to write your emails but you worry that instead of warming your audience, your AI copy is falling flat because no one is clicking or replying to you.

You're struggling to stay consistent with email marketing and you wish you could stick to it and see an increase in enquiries and sales from your list.

You’ve tried using a PDF lead magnet to grow your email list but people just aren’t signing up in big enough numbers to make it feel like it’s working, so you stop sharing it.

You’ve tried using AI to write your emails but you worry that instead of warming your audience, your AI copy is falling flat because no one is clicking or replying to you.

You're struggling to stay consistent with email marketing and you wish you could stick to it and see an increase in enquiries and sales from your list.

You’ve tried using a PDF lead magnet to grow your email list but people just aren’t signing up in big enough numbers to make it feel like it’s working, so you stop sharing it.

👎 Your audience are suspicious of AI copy and will judge you harshly if they think you are using it. Who can blame them? If you don’t personally write your emails to them, why should they stick around to read them?

👎 There are marketers using AI to write email templates so they can make fast cash by selling you more of the AI slop you’re trying to avoid. The same can be said for “Custom GPTs” which promise to write in your brand’s tone of voice.

👍 This is an AI-free zone. Zero content inside The Spark has been created by AI. Not the idea, the strategy or the copy. All ideas and templates are created by me - an email marketer since 2008 and a human since 1982.

Your audience are suspicious of AI copy and will judge you harshly if they think you are using it. Who can blame them? If you don’t personally write your emails to them, why should they stick around to read them?

There are marketers using AI to write email templates so they can make fast cash by selling you more of the AI slop you’re trying to avoid. The same can be said for “Custom GPTs” which promise to write in your brand’s tone of voice.

This is an AI-free zone. Zero content inside The Spark has been created by AI. Not the idea, the strategy or the copy. All ideas and templates are created by me - an email marketer since 2008 and a human since 1982.

Introducing The Spark Email Marketing Membership

This is the closest thing to having your email marketing taken care of - without the hefty price tag that comes with hiring expert help.

It’s a library of email newsletter templates with the marketing strategy behind each template’s copy and instructions on how to repurpose your email for social media.

PLUS time in your diary every week to get your email newsletter written and scheduled during the LIVE Email Writing Hour. This is how you stay consistent with your newsletter and see results like more opens, clicks, replies and sales.

Introducing The Spark Email Marketing Membership

This is the closest thing to having your email marketing taken care of - without the hefty price tag that comes with hiring expert help.

It’s a library of email newsletter templates with the marketing strategy behind each template’s copy and instructions on how to repurpose your email for social media.

PLUS time in your diary every week to get your email newsletter written and scheduled during the LIVE Email Writing Hour. This is how you stay consistent with your newsletter and see results like more opens, clicks, replies and sales.

Hiya! I'm Kelly Cookson.

I’m the creative brain behind The Spark and your email copywriter when you sign up and use my templates!

I’ve been working on email campaigns since 2008 and over the years I’ve written thousands of emails for B2B and B2C companies selling everything from legal services to Apple Macs.

Since starting my own business in 2020, I now work with service providers offering 1-1 expert services, coaching, online education and digital products. I have helped my clients to grow their email lists organically and make thousands with my email campaigns.

As a solopreneur working just 20 hours a week, my email list has helped me to grow my business to a 6-figure turnover. Email is my secret time-saving weapon because it’s SO much more efficient than social media marketing!

I launched The Spark back in 2023 so that I could bring my email copywriting knowledge to more businesses and I’ve been writing weekly email templates for my members ever since.

Help to grow your email list

You’ll get better results if you send regular emails to a list that’s steadily adding new subscribers. This is why I provide step-by-step instructions to create, build and launch your very own “Fast Freebie” list builder.

Fast Freebie Training & Templates
Step-by-step instructions to create a new, high-converting freebie.

My Fast Freebie method is a super simple way to create and launch a new lead magnet that actually attracts ideal clients onto your email list.

I walk you through everything from ideal client messaging and choosing your freebie topic to getting it live and the email welcome sequence that warms up your new subscribers.

Help to grow your email list

You’ll get better results if you send regular emails to a list that’s steadily adding new subscribers. This is why I provide step-by-step instructions to create, build and launch your very own “Fast Freebie” list builder.

Fast Freebie Training & Templates
Step-by-step instructions to create a new, high-converting freebie.

My Fast Freebie method is a super simple way to create and launch a new lead magnet that actually attracts ideal clients onto your email list.

I walk you through everything from ideal client messaging and choosing your freebie topic to getting it live and the email welcome sequence that warms up your new subscribers.

Email strategy your business needs

Instant access to the full email template library

With over 90 email templates to choose from as soon as you join, you’ll never be stuck for ideas on what to email your list again! Emails are categorised as Warm Up, Get Replies and Lead Generation - you choose whether you want to nurture or get leads and sales with your next email.

Weekly LIVE Email Writing Hour

Join me on Zoom for an hour every week to plan, write and schedule your email. I’ll spend 10 minutes live teaching the latest template strategy and then we write together for 50 minutes.

This is the accountability you’ve been looking for to get consistent with your email marketing.

The 1-page content plan

I’ve promised to make email marketing easier for you and this starts with the world’s most simple content marketing plan!

I’m sharing my simple and super effective 1-page content plan that I use every month inside my business. Discover how to implement this if you’re sick of complicated content plans you can’t stick to.

Email strategy your business needs

Instant access to the full email template library

With over 90 email templates to choose from as soon as you join, you’ll never be stuck for ideas on what to email your list again! Emails are categorised as Warm Up, Get Replies and Lead Generation - you choose whether you want to nurture or get leads and sales with your next email.

Weekly LIVE Email Writing Hour

Join me on Zoom for an hour every week to plan, write and schedule your email. I’ll spend 10 minutes live teaching the latest template strategy and then we write together for 50 minutes.

This is the accountability you’ve been looking for to get consistent with your email marketing.

The 1-page content plan

I’ve promised to make email marketing easier for you and this starts with the world’s most simple content marketing plan!

I’m sharing my simple and super effective 1-page content plan that I use every month inside my business. Discover how to implement this if you’re sick of complicated content plans you can’t stick to.