



EMAIL MARKETING MEMBERSHIP
THE SPARK ANNUAL PASS
Your weekly email newsletter, 90% written for you by an expert human, for a full year.
Your email list doesn't need to be big. It needs to be working.
Join today and you get instant access to my full library of 90+ done-for-you email templates, plus a brand new one every Friday for a whole year.
£468 This week: £97. Save £371
Offer ENDS Midnight Monday 20th July
7-day no-questions-asked money-back guarantee.
Renews at your locked-in £97 rate, for as long as you stay.
Current Member? Login
Lottie, a sewing teacher: Made £15,000 using my emails to sell her online course.

Fiona plugged in the 5-day Flash Sale campaign and made £3,000 in course sales from a small list.

EMAIL MARKETING MEMBERSHIP
THE SPARK ANNUAL PASS
Your weekly email newsletter, 90% written for you by an expert human, for a full year.
Your email list doesn't need to be big.
It needs to be working.
Join today and you get instant access to my full library of 90+ done-for-you email templates, plus a brand new one every Friday for a whole year.
£468 This week: £97. Save £371
Offer ENDS Midnight Monday 20th July
7-day no-questions-asked money-back guarantee.
Renews at your locked-in £97 rate, for as long as you stay.
Current Member? Login
Lottie, a sewing teacher: Made £15,000 using my emails to sell her online course.

Fiona plugged in the 5-day Flash Sale campaign and made £3,000 in course sales from a small list.

Missed it live? Watch the replay and you'll see exactly how to add ideal-client subscribers to your list this summer, then the templates inside The Spark turn every one of them into sales.
List Building for Sales Every Week in Q4 👇️
The replay comes down when the offer does: Midnight, Monday 20th July.
New subscribers only turn into sales if you actually email them. Every week. And that's usually where it falls apart:
You add new subscribers, then go quiet for weeks because you don't know what to send. By the time you show up again, they've forgotten who you are.
You've tried getting AI to write your emails, but the copy reads like everyone else's and nobody clicks, replies or buys.
You start the year full of good intentions, then a big client project swallows you whole and the newsletter quietly dies. Again.
Then Q4 lands, the biggest selling season of the year, and your list is stone cold.
It isn't a willpower problem! You need the email 90% written before you sit down, and a set hour every week to send it. That's the trick to email marketing consistency.
New subscribers only turn into sales if you actually email them. Every week. And that's usually where it falls apart:
You add new subscribers, then go quiet for weeks because you don't know what to send. By the time you show up again, they've forgotten who you are.
You've tried getting AI to write your emails, but the copy reads like everyone else's and nobody clicks, replies or buys.
You start the year full of good intentions, then a big client project swallows you whole and the newsletter quietly dies. Again.
Then Q4 lands, the biggest selling season of the year, and your list is stone cold.
It isn't a willpower problem! You need the email 90% written before you sit down, and a set hour every week to send it. That's the trick to email marketing consistency.
If this resonates, then it’s time to bring in expert help because asking Claude to write your emails and come up with a new lead magnet isn’t going to fix this.
Introducing The Spark Email Marketing Membership Annual Pass
This is the closest thing to having your email marketing taken care of - without the hefty price tag that comes with hiring expert help.
The Spark is my email marketing membership, and the Annual Pass is how you lock in a full 12 months of it for a single payment of £97. It's only on the table during a launch like this one, and this window shuts at midnight on Monday 20th July.
Every Friday, a brand new email template lands in your inbox. Not AI. Written by me, from the emails that actually work on my own list. You fill in the blanks, make it sound like you, and hit send in about 15 to 30 minutes. That's your newsletter, sorted, every single week for the next year.

Introducing The Spark Email Marketing Membership Annual Pass

This is the closest thing to having your email marketing taken care of - without the hefty price tag that comes with hiring expert help.
The Spark is my email marketing membership, and the Annual Pass is how you lock in a full 12 months of it for a single payment of £97.
It's only on the table during a launch like this one, and this window shuts at midnight on Monday 20th July.
Every Friday, a brand new email template lands in your inbox. Not AI. Written by me, from the emails that actually work on my own list. You fill in the blanks, make it sound like you, and hit send in about 15 to 30 minutes. That's your newsletter, sorted, every single week for the next year.
EVERYTHING YOU GET FOR £97
A full year of your email marketing, 90% done for you:
📧 A brand new email template every Friday for 12 months, so you're never again sat at a blank screen wondering what on earth to send. Each one is written by me from my best-performing emails that month. Never AI.
🗂️ Instant access to the full 90+ template library, categorised into Warm Up, Get Replies and Lead Generation, so you're never stuck for what to send from day one, not just from next Friday.
🧑💻 The weekly LIVE Email Writing Hour (Tuesdays, 12pm UK), 10 minutes of strategy then 50 minutes writing together, so your email gets written, scheduled and SENT, not left in drafts. There is nowhere else at this price that gives you live writing support every single week.
🚀 The Fast Freebie training and templates (now with my brand new AI Accelerator, see below), so you can build a lead magnet that adds ideal clients to your list, not downloads that never buy, in a fraction of the time it used to take.
🎥 A strategy walkthrough video with every template, so you understand why it converts and can make the same call yourself next time.
📄 My 1-page content plan, the only content plan I've ever needed, so you can stop faffing with complicated calendars you never stick to.
💸 The 5-Day Flash Sale campaign, so you can create a cash injection on demand from the very list you're about to grow.
🤳 Social media repurposing prompts with every email, so one newsletter becomes a week of content and you're not starting from scratch on every platform.
These aren't generic fill-in-the-blank templates. Every one is based on a real email I sent my own list, with the strategy explained, ready for you to make yours in 15 to 30 minutes.
✨ BRAND NEW FOR THIS LAUNCH, AND YOURS FREE WITH THE ANNUAL PASS
Build your whole lead magnet in a fraction of the time
I've just upgraded Fast Freebies (included with The Spark) with my AI Accelerator:
Copy-and-paste prompts for every step of my 'Fast Freebies' lead magnet creation system.
The blank page is the slow bit, so I've handed that job to AI for you, while you stay firmly in charge of the strategy.

Every prompt is built on my own formulas and templates, so the output sounds like you, not generic AI. You paste them into ChatGPT, Gemini or Claude (the free versions are fine) and go step by step:
🤖 The Business Brief Builder interviews you and nails your ideal client messaging in one go.
🤖 Prompts that choose, title, hook and write your freebie from your own best-performing content.
🤖 Done-for-you opt-in page and thank-you page copy, following my exact page structure.
🤖 Your full welcome email sequence, drafted from my fill-in-the-blanks templates.
🤖 The 'Kelly Check' reviews the whole system against my rules before you go live, just like I'm looking over your shoulder.
The work that used to eat a whole weekend now takes an afternoon, and it still sounds unmistakably like you.
Members Area Tour & Email Template Previews


Join today, and this is what Q4 looks like for you:
🗓️ July to August: launch your Fast Freebie using my AI Accelerator and start adding ideal clients to your list every week.
🗓️ September: Warm Up templates plus the Writing Hour every Tuesday, and you've got a list that opens, clicks and replies.
🗓️ October to December: Lead Generation templates and the 5-Day Flash Sale, and you're getting paid every Friday through the biggest selling season of the year. 💰
YOUR ANNUAL PASS BONUS
(THIS LEAVES WHEN THE CART CLOSES)

Bonus: Behind the Scenes of My Highest-Converting Emails
An instant-access masterclass. The exact strategy that brought in 60 leads from ONE email to my small list, plus the launch emails that fill my group programme with perfect-fit clients. All in a Google Doc you can copy.
YOUR ANNUAL PASS BONUS
(THIS LEAVES WHEN THE CART CLOSES)
Bonus: Behind the Scenes of My Highest-Converting Emails
An instant-access masterclass. The exact strategy that brought in 60 leads from ONE email to my small list, plus the launch emails that fill my group programme with perfect-fit clients. All in a Google Doc you can copy.

Here's what happens when members use The Spark:
Clare says the weight it takes off her plate is like having hired another person.

This Nutritionist used a sales email from The Spark to sell her service.


And me? I've been writing emails that sell since 2008, and I'm the living proof the small-list method works.
My first £5k month came with 250 subscribers. My first £10k month with 600. I grew my business to a 6-figure turnover on a small list, working just 20 hours a week, with time left over for my family.
Email brings in 70% of my revenue, and these are the templates that do it.
Here's what happens when members use The Spark:
Clare says the weight it takes off her plate is like having hired another person.

This Nutritionist used a sales email from The Spark to sell her service.

And me? I've been writing emails that sell since 2008, and I'm the living proof the small-list method works.
My first £5k month came with 250 subscribers. My first £10k month with 600. I grew my business to a 6-figure turnover on a small list, working just 20 hours a week, with time left over for my family.
Email brings in 70% of my revenue, and these are the templates that do it.

Experience the freedom-based business you dreamed of when you started out, thanks to predictable revenue through email marketing.
Confidently grow your business with a repeatable system to add new subscribers to your list and warm them up into buyers.
Write personality-filled emails your ideal clients love to read and engage with, all backed up with a clear marketing strategy.
Save hours of time wondering what to write about with a categorised library of email templates ready for you to choose from.
Tap into expert email copywriting knowledge and LIVE “get it done” Email Writing Hour calls every week.
Make sales without burning out with launches, relying on referrals and working long hours creating content to beat the social media algorithm.






What makes The Spark different?
Expert Email Copywriting
Tap into 18 years of email marketing experience and a proven track record of writing high-converting email campaigns across a broad range of B2B and B2C businesses.
Watch & Learn
Each email template comes with a video walkthrough with an explanation of the marketing objectives and how to get maximum opens, clicks and replies. Understand the strategy behind the content and call-to-action.
Tried & Tested
Every email inside The Spark is based on an email I have sent to my own list. You get a brand new template every week created from my best-performing emails that month.
No AI Slop
Every email is created with 100% human creativity. The idea, strategy and copywriting hooks are all written by me because this makes the best email newsletters! I show you how to adapt for your unique business.
Accountability to Write
Quit procrastinating on writing your email newsletter by attending the live weekly Email Writing Hour. Get your highly engaging, strategic email written in record time.
100% Commitment
I’m your email marketing expert for life! I’m constantly working on new ideas and strategies which are all fed into The Spark for you to benefit from. Email marketing isn’t static and neither is this membership.
7 Day No Questions Asked Money Back Guarantee

I’m super confident you will love the email templates, strategy and support inside The Spark. However, if you don’t feel The Spark is a good fit for your business and decide you want to cancel within the first 7 days, just let me know and I'll send you a prompt refund.
7 Day No Questions Asked Money Back Guarantee

I’m super confident you will love the email templates, strategy and support inside The Spark. However, if you don’t feel The Spark is a good fit for your business and decide you want to cancel within the first 7 days, just let me know and I'll send you a prompt refund.
Get instant access to The Spark
Just £8 a month for a full year of done-for-you emails. You save £371 against paying monthly, and your renewal stays locked at £97 for as long as you're a member.
Get The Annual Pass
£468 £97
PER YEAR
This week, one payment of: £97 🎉
Hassle-free 7 day money back guarantee.
Fast Freebie training + NEW AI Accelerator
Instant access to the full email template library
New email template every Friday
Weekly LIVE Email Writing Hour
The 1-page content plan
BONUS: Behind the Scenes of My Highest-Converting Emails




Is The Spark right for you?
The Spark is NOT for product-based and ecommerce businesses. Here’s some more details on who this is perfect for, to help you make the right decision.
THE SPARK IS FOR YOU IF:
You're a service provider, coach, freelancer or consultant selling 1-1 services, courses, memberships or digital products (B2B or B2C).
You are done having your time stolen staring at a blank screen, trying to figure out what to say.
Your list is small. That's exactly who I built this for. I've never needed a big one to make significant money!
You want to know how to make money from your email list with emails that build trust and bring in clients.
You want 15 to 30 minutes a week of doable, strategic email, not another course you'll never open.
THE SPARK IS NOT FOR YOU IF:
You sell physical products or run an ecommerce shop. These templates aren't built for that.
You believe marketing only works if it takes forever. If you’re committed to the content hustle grind, you’ll hate how simple this is.
You'd rather paste generic AI emails your audience can spot a mile off (this is the fastest way to lose trust from your subscribers).
You want a quick fix without putting anything into action. You still have to copy, paste, personalise and hit send. If that feels like too much, this won’t be your vibe.
You have zero intention of emailing your list (ever). These templates won’t magically send themselves.
Yes, I'm genuinely trying to talk you out of this if you won't use it. I only want people in The Spark who'll send the emails.
WHAT PEOPLE ARE SAYING ABOUT THE SPARK





Here’s what Katie says about The Spark:
“Kelly has a really natural way of writing that I love reading. In a world of busy inboxes, it's a joy to receive something different. So when Kelly started The Spark, I jumped at the chance, especially for the price.
I'm in marketing, but I know email marketing is an area I drop the ball frequently. I have been making an effort to really up my game, so The Spark came at the perfect time for me. It just gives me really great copy to make a start with, which I can tweak to use for my own content.
Plus social media prompts to keep us all visible, and we know that really is the key to a thriving business. It's a great product- one I'd 100% recommend and jump on!”
~ Katie Colella, Business Mentor & Sales Funnel Strategist
Frequently Asked Questions
What exactly is in the Annual Pass?
Everything listed above, for a full 12 months, plus both exclusive bonuses. You get instant access the moment you join, so you can start this week.
What happens after 12 months?
Your membership renews at the same £97, so you lock in today's launch price for as long as you stay. I'll always email you before renewal so you can cancel easily if you'd like to.
What if it's not for me?
You're covered by my 7-day no-questions-asked money-back guarantee. Email me within 7 days and I'll refund you promptly.
Why shouldn't I just use AI to write my emails?
You can, if you want emails that sound like everyone else's and get quietly ignored. Every template in The Spark is based on a real email I sent my own list, with the strategy behind it explained. AI can help you polish an idea. It can't hand you the angle that actually sells. (And no, it won't build you a 6-figure business on a 20-hour week.)
My list is tiny. Should I wait until it's bigger?
No, and this is the exact mistake that costs people significant revenue. I made my first £5k month with 250 subscribers. The Fast Freebie training and AI Accelerator grows your list while the weekly templates warm it up. Start small, start now.
How much time does it take each week?
15 to 30 minutes with a template. If you catch yourself procrastinating, come to the Writing Hour on Tuesdays at 12pm UK time and we'll get it written and scheduled together.
I’m B2B/B2C - will the email templates and content prompts work for me?
Yes, the templates are suitable for B2B and B2C service-based businesses. I will often give a separate template for B2B and B2C to make sure the tone of voice works for that audience.
The style of email marketing and content creation I share with you in The Spark is focussed on marketing to real life people. By that I mean whether you are selling to an organisation or an individual, you will talk to them as a person. Because people buy from people.
My tone is fairly informal and you will see this in the templates. I believe this helps you get away from any kind of corporate hangover you may have when writing your content - especially emails. There’s no sign of “Kind regards” here.
You can and should adapt the language so that it sounds like you. Whether B2B or B2C, the objective of the content inside The Spark is to get engagement. Which ultimately turns into leads and sales.
Is The Spark suitable for product based businesses?
No, these are not ecommerce email templates for selling a physical product.
If you sell digital products such as self-study courses or templates then YES, The Spark will help you to nurture your audience and sell more digital products.
What time are the calls?
Every Tuesday at 12pm UK time.
How do I cancel my membership to The Spark?
I’ll be sad to see you go but I don’t make it difficult for you to leave - this is not a hostage situation! Simply email admin@cheerupmarketing.com requesting to cancel and we will process that for you within 48 hours.
Once cancelled you’ll retain access to The Spark resources for any remaining time paid for, after which you’ll lose access to all of the content and live Email Writing Hour sessions.
If there's anything at all that you're not certain about, anything I haven't made clear; any concerns or questions then please do contact me at admin@cheerupmarketing.com and I'll answer your question personally.
Get instant access to The Spark
Just £8 a month for a full year of done-for-you emails. You save £371 against paying monthly, and your renewal stays locked at £97 for as long as you're a member.
Get The Annual Pass
£468 £97
PER YEAR
This week, one payment of: £97 🎉
Hassle-free 7 day money back guarantee.
Fast Freebie training + NEW AI Accelerator
Instant access to the full email template library
New email template every Friday
Weekly LIVE Email Writing Hour
The 1-page content plan
BONUS: Behind the Scenes of My Highest-Converting Emails
“I find it really useful to give ideas about what to share in my emails - as I sometimes lack the headspace for writing effective emails. I'd thoroughly recommend this for anyone looking for inspiration for their email marketing.”
~ Barbara, French Language School
“Kelly has great ideas for improving my emails. The Spark gives me weekly email ideas that I have adapted or used as a basis for some of my newsletter. I've seen an increase in engagement with my emails using her techniques and support, thank you, Kelly!”
~ Anna Mapson, Nutritionist